About Us

Where the Business of Cricket Meets Its Match

Cricket has always been more than just a sport—it's an institution, a cultural phenomenon, a business empire that spans continents. Yet for all the column inches devoted to cover drives and doosras, the machinery that powers the game often remains in the shadows, discussed in mahogany-panelled boardrooms rather than commentary boxes.

That's where Cricket Desk steps in.

We are a bi-weekly journal exclusively focused on cricket's commercial ecosystem—the deals, decisions, and developments that shape the sport's future. While others fixate on the pitch, we scrutinise the spreadsheets, because we understand that in modern cricket, the most consequential innings are often played in negotiation rooms, not at the crease.

Why Cricket Desk Exists

Cricket journalism has a blind spot. Between the technical analyses and the match reports lies an entire universe of commercial decisions that fundamentally shape the game. Media rights that determine which matches we can watch. Investment rounds that dictate which leagues will thrive. Sponsorship deals that influence everything from tournament scheduling to team composition.

These stories deserve to be told with the same rigour and insight that we apply to on-field performances. Because understanding cricket in the 21st century requires understanding the business that drives it.

What Sets Us Apart

In a media landscape saturated with commentary and highlight reels, Cricket Desk offers something substantively different:

Depth Without Excess—Our five meticulously curated sections deliver commercial cricket insights with remarkable efficiency, offering clarity without verbosity.

Analytical Rigour—We present multi-faceted analysis that examines commercial developments from every angle, balancing optimism with healthy scepticism.

Exclusive Intelligence—Our privileged access to decision-makers across cricket's corridors of power allows us to illuminate the financial mechanisms driving cricket's commercial evolution.

Strategic Foresight—We excel at connecting disparate commercial signals to identify emerging trends, exploring the genuine strategic implications shaping cricket's future.

For Those Who See Beyond the Boundary Rope

Cricket Desk is crafted for the commercially astute—executives, investors, and industry insiders who understand that cricket's future is being determined as much in boardrooms as on playing fields.

Our subscribers don't merely observe the game; they comprehend and influence the forces that shape it. They appreciate that league valuations, media rights negotiations, and franchise ownership structures are telling indicators of cricket's commercial evolution and future path.

The Cricket Desk Methodology

Our analytical framework is built on three pillars that ensure comprehensive coverage of cricket's commercial landscape:

Follow the Money—We trace capital flows across cricket's ecosystem, from broadcast deals to franchise acquisitions, identifying the power shifts and strategic realignments that often precede public announcements.

Context is King—We place each development within its proper historical and competitive context, distinguishing between cyclical patterns and genuine paradigm shifts in cricket's commercial evolution.

Beyond the Headlines—We examine the structural underpinnings of cricket's commercial architecture, evaluating governance models, regulatory frameworks, and competitive dynamics that shape long-term value creation.

Join Us at the Desk

Cricket is undergoing unprecedented commercial transformation. The proliferation of franchise leagues, evolution of broadcasting paradigms, and influx of institutional capital are reshaping the sport's future. In this dynamic landscape, strategic advantage requires access to premium intelligence and contextual analysis.

That's our promise: to serve as your definitive source for cricket's commercial intelligence, delivering the context, analysis, and insider perspective essential for informed decision-making—all with the refined insight and measured scepticism that sophisticated readers expect.

Because when it comes to cricket's business dimensions, you deserve more than surface-level commentary. You deserve insights that help you see it first, work the angles, and stay ahead.

Welcome to Cricket Desk. We've saved you a spot at the table.